Brand kit
The Piston Powered Ranch
The Rancho Jaramillo and PaddockGavin marks, colors and typefaces, ready for anything that carries the day.
Together
Rancho Jaramillo leads. PaddockGavin is the credit.
Rancho Jaramillo is the ranch and the host, so its lockup leads on everything for the day.
PaddockGavin produces the day and appears as the credit line, set in Archivo: A PaddockGavin event.
The two marks never share a lockup. Each keeps its own clear space and its own colors.
The ranch
Rancho Jaramillo
The lockup, the horns and the name, each in full color, all black and all white. PNG for screens and documents, PDF for print.
The square lockup above is composed for a 1:1 frame rather than cropped into one, so the mark and the name both get real room. Transparent for placing on anything, or pre‑set on white for platforms that don’t take alpha.
| Shape | Full color | All black | All white |
|---|---|---|---|
| Lockup | PNGPDF | PNGPDF | PNGPDF |
| Mark | PNGPDF | PNGPDF | PNGPDF |
| Wordmark | PNGPDF | PNGPDF | PNGPDF |
Rancho Jaramillo files are 908 pixels wide, crisp on screen and in documents. For banners, a step and repeat or vehicle livery, request the vector from Oscar Jaramillo.
The producer
PaddockGavin
The PG mark and the wordmark, each 3840 pixels wide on a transparent background.
Color
Two palettes, one ground
Both brands sit on the same ink. Every value is given as HEX and RGB.
Rancho Jaramillo
| Color | On ranch ink | On ranch paper | Use it for |
|---|---|---|---|
| Jaramillo Red | 3.89:1 | 4.45:1 | The mark, large display type, rules and fills |
| Red for text on ink | 4.74:1 | 3.65:1 | Small text, labels and links on ink |
| Red for text on paper | 2.64:1 | 6.56:1 | Text on paper, in print and email |
| Jaramillo Blue | 1.57:1 | 11.02:1 | The mark, and text on paper |
| Blue for text on ink | 5.06:1 | 3.42:1 | Text on ink |
PaddockGavin
Type
Cinzel for the ranch. Archivo for both.
Display, Rancho Jaramillo
Cinzel
A classical Roman capital. Set it in capitals, generously spaced, and never below 14 pixels.
THE PISTON POWERED RANCH
Text, both brands
Archivo
The PaddockGavin wordmark is Archivo ExtraBold 800, in capitals, tracked -0.018em.
Rules
Keep every mark exactly as drawn
Rancho Jaramillo, do
- Keep the background transparent.
- Use full color on light grounds and white on dark ones.
- Give the lockup clear space of at least the height of the horns on every side.
- Set red text in #FF1A21 on ink and #B3121A on paper.
Rancho Jaramillo, do not
- Place the lockup on a white plate.
- Set text in Jaramillo Blue on a dark ground.
- Use the full lockup below 120 pixels wide.
- Recolor the horns, or separate the red from the blue.
PaddockGavin, do
- Set the wordmark in capitals, Paddock in gold and Gavin in blue.
- Use the PG mark and the wordmark on dark grounds.
PaddockGavin, do not
- Retype the wordmark in another typeface.
- Recolor the PG mark, or place it on a light ground.
Recognition
Name the partners in their order
The order, wherever partners are named together
- Title Sponsor: AutoPro of Nashville. AutoPro is one word.
- Featured Sponsors, in this order: Kennedy Performance Center, GC Performance Classics, then Paddock20.
- Featured Supporter: Prancing Horse of Nashville.
- Then every other sponsor, then the vendors.
Do
- Write each name exactly as the business writes it, and use its own mark when it supplied one.
- Credit work done for the day, such as Wrap Threads' vinyl and signs, as a line under the names.
- Link each name to the business's own website or Instagram.
Do not
- Call out any partner above the Title Sponsor, or ahead of the Featured Sponsors.
- Call a supporter a sponsor. Prancing Horse of Nashville is a supporter.
- Use Ferrari's prancing horse emblem for Prancing Horse of Nashville. Set its name in type.
- State what any partner paid.